We hold a kick off meeting and look for the objectives and stakeholders.

We set SMART objectives based on the information from the previous phase.

Competitor analysis allows us to understand what is on the market right now and can help us to get inspired and create new solutions.

Design Thinking consists of proposing solutions based on real problems. We have to ask ourselves if the problem we are going to solve is a real problem, and if the proposed solution solves said problem.

By investigating the users we can verify if the objectives that we have set for the digital product effectively solve their needs.

After researching the user personas, we must create user personas, which is a representation of the ideal user personas, explaining what their needs are and what their expectations are. You have to create a user person for each target audience of your digital product.

We analyze the customer journey to get an overview of how they will interact with our digital product. It is necessary to analyze the actions, thoughts, feelings and opportunities of the users.

User stories are an agile approach where you create short and simple descriptions of a feature told from the perspective of the users.

Information architecture is the science that organizes information and helps us understand where to put the elements and how to connect them together to ensure ease of use.

Wireframes are the skeleton of a product’s screens. When we create wireframes, we have to study the visual hierarchy, make the tasks that users have to perform as easy as possible, and do tests to test the initial designs.

Prototypes are a faithful representation of what the real digital product will be like, so they are very important to make modifications before taking the product to development.

Thanks to the prototypes we can test the product and quickly identify if there is any critical problem.

UI design focuses on the visual experience of the user and determines how they interact with an interface.

By following the complete UX Design process we make sure that the client’s requirements are realistic, we create hypotheses that respond to the real needs of the users, we carry out UX research to validate the hypotheses and iterate the digital product.