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Branding Services

SERVICES

Branding Services. Your Brand. Our Passion

Brand Strategy is the clear definition of your business purpose, your vision, your values, your position, your focus, your brand personality, what you stand for, the causes you support, what you reflect, the impression you leave on others and also who are your ideal clients.

We offer strategic and design thinking to build your brand identity that speaks for you

The brand strategy ensures that we remain relevant to our audiences. In this phase we define, among other things, the essence of the ark, its purpose, attributes, storytelling and brand book.

We use design thinking techniques to challenge our creativity, arrive at the best solution and design a brand strategy aligned with relevant trends for the sector.

Our strategic plans have the end customer at the center, always relying on the essence and strengths of the brand to create emotional connections that last over time.

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UX/UI Design & Growth

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Deep Dive & Benchmarking

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Digital Agile Transformation

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BOSTON, USA

GMT-4

MVDEO, URUGUAY

GMT-3

VALENCIA, SPAIN

GMT+2

Eduardo Cunarro - Director and co-funder Innovant

Eduardo Cuñarro

CEO and partner of the INNOVANT holding, Best Top Developers in Uruguay (Clutch 2022) and recognized professor of Software Architecture and Design at the ORT University of Uruguay.

For more than 12 years Eduardo Cuñarro has been helping companies improve their businesses through software and technology consulting.

His purpose is to make INNOVANT the happiest place to develop and contribute with INNOVANT Believe to build a better Uruguay.

He started at the company in 2015 as CTO and minority partner and professionalized the software factory, implemented Clean Code and trained the team to execute software development in the most efficient way possible.

In 2020 he was appointed CEO, formed a specialized management team and managed to double the company both in terms of team and turnover.

His commitment, charisma, strategic thinking, determination and rigor make him a unique leader. Always complementing with humility, with gratitude, and with humor.

Working with Eduardo implies wanting to bring out the best version of yourself.

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Ignacio Rohr - CEO and Co-funder Innovant

Ignacio Rohr

COO and founder of the INNOVANT holding company, Best top developers in Uruguay (Clutch 2022) and software engineer and senior consultant with more than 12 years of experience working with engineering teams.

His purpose is to make INNOVANT the happiest place to develop and contribute with INNOVANT Believe to build a better Uruguay.

He founded the company in 2011 with Encantex as his first project.

In 2020 he was appointed COO and doubling the billing and the team that same year managed to improve the company’s profitability by 21%, boosted the company’s performance and implemented an agile communication methodology between departments and customers.

His generosity, understanding and kindness make Ignacio a fundamental piece of INNOVANT’s leadership. He is that person who, above all, leads by example, responsible and hardworking, intuitive to the needs of others, always establishing excellent relationships with the team.

When you work with Ignacio you feel understood, cared for, and in a safe environment to develop in the best way.

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Marta Soler - CMO and business developer

Marta Soler

CMO & Business Developer at INNOVANT, Best top developers in Uruguay (Clutch 2022) and with training in engineering, architecture and business. She was introduced to marketing when she started working at Red Bull Spain at the age of 19, she fell in love with it and today it is his great passion.

Its purpose is to make INNOVANT a powerful software development brand generating a large Spanish-speaking community. In addition, she also wants to help other professionals and companies to get clients, sales and relevance with Digital Marketing.

She started at INNOVANT in 2020 and soon became a key part of the company’s management.

She led the change of image, naming, branding and creation of the entire marketing department as well as the growth strategy through content marketing, social networks and paid media.

Marta is the joy of the team; she is creative, authentic, sensitive, expressive and intuitive, and that makes her a culture engine within the company. She infects the whole team with sympathy and energy.

Working with Marta implies looking for meaningful and free interpersonal relationships; she implies exploring creativity to the fullest; and implies that curiosity, sympathy, spontaneity and fun working with her are always guaranteed.

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