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Marketing Plan

SERVICES

Marketing Plan

The Marketing Plan is the document that includes the Marketing Strategies for a specific period of time necessary to achieve the results of the company.

Our methodology

We ground the brand strategy in an action plan where we combine communication elements, with organic marketing strategies and paid campaigns. With the insights obtained in the deep dive and the defined positioning, we will be able to segment users and potential customers and impact them with messages and actions that generate an emotional connection.

We will develop even the smallest detail of the plan with the aim of staying relevant and at the top of mind of our audience. We will be able to measure what we are doing and make changes along the way, to increase the efficiency of the plan and generate greater benefits for the company and all its stakeholders.

Marketing Plan Scheme

Our process

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Marketing Plan

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Elastic Workforce™

HOW WE DO IT

UX/UI Design & Growth

HOW WE DO IT

Deep Dive & Benchmarking

HOW WE DO IT

Branding Strategy

HOW WE DO IT
BOSTON, USA

GMT-4

MVDEO, URUGUAY

GMT-3

VALENCIA, SPAIN

GMT+2

Eduardo Cunarro - Director and co-funder Innovant

Eduardo Cuñarro

CEO and partner of the INNOVANT holding, Best Top Developers in Uruguay (Clutch 2022) and recognized professor of Software Architecture and Design at the ORT University of Uruguay.

For more than 12 years Eduardo Cuñarro has been helping companies improve their businesses through software and technology consulting.

His purpose is to make INNOVANT the happiest place to develop and contribute with INNOVANT Believe to build a better Uruguay.

He started at the company in 2015 as CTO and minority partner and professionalized the software factory, implemented Clean Code and trained the team to execute software development in the most efficient way possible.

In 2020 he was appointed CEO, formed a specialized management team and managed to double the company both in terms of team and turnover.

His commitment, charisma, strategic thinking, determination and rigor make him a unique leader. Always complementing with humility, with gratitude, and with humor.

Working with Eduardo implies wanting to bring out the best version of yourself.

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Ignacio Rohr - CEO and Co-funder Innovant

Ignacio Rohr

COO and founder of the INNOVANT holding company, Best top developers in Uruguay (Clutch 2022) and software engineer and senior consultant with more than 12 years of experience working with engineering teams.

His purpose is to make INNOVANT the happiest place to develop and contribute with INNOVANT Believe to build a better Uruguay.

He founded the company in 2011 with Encantex as his first project.

In 2020 he was appointed COO and doubling the billing and the team that same year managed to improve the company’s profitability by 21%, boosted the company’s performance and implemented an agile communication methodology between departments and customers.

His generosity, understanding and kindness make Ignacio a fundamental piece of INNOVANT’s leadership. He is that person who, above all, leads by example, responsible and hardworking, intuitive to the needs of others, always establishing excellent relationships with the team.

When you work with Ignacio you feel understood, cared for, and in a safe environment to develop in the best way.

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Marta Soler - CMO and business developer

Marta Soler

CMO & Business Developer at INNOVANT, Best top developers in Uruguay (Clutch 2022) and with training in engineering, architecture and business. She was introduced to marketing when she started working at Red Bull Spain at the age of 19, she fell in love with it and today it is his great passion.

Its purpose is to make INNOVANT a powerful software development brand generating a large Spanish-speaking community. In addition, she also wants to help other professionals and companies to get clients, sales and relevance with Digital Marketing.

She started at INNOVANT in 2020 and soon became a key part of the company’s management.

She led the change of image, naming, branding and creation of the entire marketing department as well as the growth strategy through content marketing, social networks and paid media.

Marta is the joy of the team; she is creative, authentic, sensitive, expressive and intuitive, and that makes her a culture engine within the company. She infects the whole team with sympathy and energy.

Working with Marta implies looking for meaningful and free interpersonal relationships; she implies exploring creativity to the fullest; and implies that curiosity, sympathy, spontaneity and fun working with her are always guaranteed.

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